In 1860, after a period spent in Paris, Giovanni Ansuini sets up his first goldsmith shop in Piazza Navona. The accuracy of his craft and the elegance of its French designs, attract new customers, mostly from Roman aristocracy.
The small shop grows in reputation and, by the end of the century, has turned into an important jewelry workshop, when Nicola, Giovanni's son, opens a new shop within the walls of Palazzo Massimo, on Corso Vittorio Emanuele, where it is still located today. The new shop has a distinguished clientele, important orders come from the Royal Family, the Vatican, and the Roman élite. In December 1913 a fashion magazine proclaims Nicola Ansuini an "esteemed manufacturer of jewelry and silverware".
After the First World War, the activity needs to start up again, and Gioacchino Ansuini, Nicola's son, carries out the task. His new production combines the kind of old style jewelry which had made his grandfather famous, with the latest fashions coming from London and Paris, which introduce the geometrical element in the cutting of stones.
Among the most important accomplishments of Gioacchino Ansuini's activity, is the reconstruction of the Madonna di Loreto's Treasure, destroyed by a fire in 1921. More than ten goldsmiths were involved during two years of uninterrupted work, producing more than 500 hundred pieces of fine jewelry for the new Treasure, delivered to the Vatican in 1924.
In the sixties the firm is taken over and enlarged by Nicola, the present owner. The Ansuini style hasn't changed with time and the firm's primary concern, is still to please the customer by interpreting his taste and looking for the item which will suit him best.